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The People of Bali, 2006.
This paper focuses on and analyzes the population of Indonesia's island of Bali.
3,340 words (approx. 13.4 pages), 9 sources, APA, $ 95.95
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Abstract
This paper contains research into the island of Bali while examining in-depth the indigenous Balinese population. The author of this paper discusses the rich history of the Indonesian island, discovered by the Dutch navigator Cornelius de Houtman in 1597 while delving into Bali's diverse rituals, arts and culture. This paper also explores the vital role religion plays in Bali's society and explains why Bali is no longer a tourist paradise but also a society seeking its own identity.
From the Paper
"As for the language spoken in Bali, the variations are actually part of the various dramas, since the majority of Balinese speak a language equal to their caste. Yes, like India, Bali has a caste system, as well, but there are no Untouchables, and today's Balinese system bears little resemblance to the "traditional" Indian system. The highest caste is that of the priests, known as Brahmana. Then there is Kasatria, the noble caste, and Wesia, the warrior caste."
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The Hospitality Industry, 2005.
This paper discusses the use of statistics in the Canadian and American hospitality industry.
1,360 words (approx. 5.4 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper explains that, although the gathering, collating, reviewing and study of statistics, usually freely available from governmental agencies, are vital to any industry; Canada comes up woefully short of information applicable to the hospitality industry in comparison with the quality of the information available from United States agencies. The author points out that the information or data presented by the Canadian Tourism Commission, the Canadian Tourism Research Institute and the Ontario Ministry of Agriculture, Food and Rural Affairs Division is highly suspect, is totally incomplete and generally pertains to tourism within Canada thus giving little recognition to international travel, tourism and hospitality industries. The paper demonstrates the use of U.S. government highway development information by the hospitality industry to expand hotels and other leisure attractions in Nashville and Memphis as an example of the use of statistics to create high-yield investments.
Table of Contents
Thesis Statement
The Canadian Viewpoint
The American Resources
A Widely Used Planning Strategy Seldom Mentioned
The Overall Benefits to Tennessee from Hospitality Statistics
From the Paper
"In the Knoxville area, Interstate 75 - a north to south major artery - and Interstate 40 - a coast to coast east to west artery - intersect are right now in the midst of a half-billion dollar downtown re-development program to enhance their economy. As with most cities of its size in the south and elsewhere, the downtown section was in fast rate of decline because of urban sprawl. By the use of strategic data from TDOT, the city fathers decided that they could bring the downtown area back to life and add tremendously to the tax-base by means of the re-development plan. It was found that travelers from east to west that normally drive through can be attracted to spend the night in the "new downtown," by redeveloping the waterfront and making it an attractive tourist destination. The anchor businesses, of course, are reasonably priced, yet luxurious hotel/motel type accommodations."
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Marriott Hotels, 2006.
A look at the history behind the Marriott Corporation.
1,761 words (approx. 7.0 pages), 7 sources, MLA, $ 56.95
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Abstract
This paper traces the entrepreneurial success of farmer's son, John Willard Marriott, who built up a multi-billion dollar hotel chain. It looks at how it all started in 1927 with the purchase of three A&W franchises in New England known as Hot Shoppes, Inc. and how, today, the Marriott Corporation currently owns almost 3000 hotels all over the world.
From the Paper
"Core values such as this one are what saw the Marriott Corporation through the devastating trials of the early nineties and not only helped it back onto its feet, but lifted it higher. Pathways to Independence, Marriott's Welfare to Work program, was established in 1990 and thrived during the company's roughest years ("The Marriott Timeline"). Bill Marriott, Sr., and Bill, Jr., would always put people first, no matter what. They used their corporation as a springboard for "business strength AND social contribution" ("The Foundation for Doing Good"). These two men understood people as well as-if not better than-business."
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International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, $ 89.95
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Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
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The Ecotourism Debate, 2005.
This paper discusses, switching from logging and fishing to eco-tourism, the economy of two towns, Ucluelet and Tofino, located between the Pacific Rim National Park on the western Vancouver Island, Canada.
4,265 words (approx. 17.1 pages), 26 sources, APA, $ 113.95
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Abstract
This paper explains that Tofino has already switched to an economy based on eco-tourism and is now overwhelmed with tourists and environmental activists; Ucluelet is still debating ecotourism and is facing major economic problems. The author points out that people working in tourist-based businesses are optimistic that the community will be well-served by an influx of eco-tourists; however, loggers and fishermen, who would be displaced, feel that tourism is low-paying, seasonal at best and unpredictable. The paper relates that the Ucluelet Chamber of Commerce and the Ucluelet Economic Development Corporation have developed a Smart Growth policy outlining a sustainable economy, which includes positions such as (1) undertaking development in a compact fashion, (2) supporting mixed use development, (3) protecting sensitive environmental areas and (4) integrating open space into daily living.
From the Paper
"In both towns, the supply and affordability of housing is now a problem for those who are seasonally employed--many of whom live in the area all year--and for those who are employed year round, but have middle or lower incomes. Seasonal visitors will pay premium rates for rental units. The result in Tofino has been a lack of affordable year-round housing. In Ucluelet such pressures have not yet become as critical, but as it also grows, it may face housing problems similar to those experienced in Tofino. Affordable housing is seen in both communities as an important part of sustaining the community."
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Globalization of the Hospitality Industry, 2005.
Examines the need to cater for the world traveller in a globalized era.
2,694 words (approx. 10.8 pages), 3 sources, MLA, $ 80.95
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Abstract
In terms of the hospitality industry, the global consumer is defined as the traveler who frequently travels outside of his or her own country, to varied destinations over the world. The Euro consumer on the other hand is the traveler who makes use of hospitality facilities primarily within Europe. The paper shows the fact that the travel industry and information technology has made world travel much less complicated than in the past, has given rise to the need to globalize the hospitality industry as well. The requirements for this, as well as the extent to which these requirements have been met, are discussed in this paper.
Paper Outline:
Introduction
Finance and Accounting
Treasury Management
Customer Relationships
Purchasing and Vendor Relationships
Information Technology
Communication
Human Resources
Owner Issues
Bibliography
From the Paper
"In terms of the global market, there is also a need to differentiate products and other facilities within hospitality resorts. Food and beverage products are the most critical factors for success, and the need for global catering here is obvious. There is, for example, a growing demand for all-inclusive resorts. Hotels have therefore found it increasingly necessary to consolidate their resources in order to become a greater success in the global market. Globalization as a trend in all businesses has thus affected the hospitality industry as well. It is not envisioned that regional companies who do not cater to the global need will find survival easy."
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Tourism Management, 2004.
An analysis of issues relevant to tourism management.
2,154 words (approx. 8.6 pages), 7 sources, MLA, $ 67.95
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Abstract
This paper presents an overview of health care and health scare problems that have, or could occur at any of the destinations that the staff of a travel agency book for their clients. The paper examines the plans they have now in place to handle any and all problems, whether health-related, stress-related or due to some unfortunate occurrence. The procedure for shortening or cancelling a cruise, voyage or other tour is discussed.
Outline
General Overview
Reports of the Center for Disease Control (CDC)
Handling Health Emergencies at Hotels, Recreational Areas, Cruise Ships, Aircraft
Priority Action When Problems Arise for Our Clients
A Suggested One-Page Form for all Our Travel Clients- Domestic or International
Our Professionalism is Always at Stake
From the Paper
"While there are more travel opportunities- and people who can afford travel now- and while science and health are priorities at nearly every part of the world, still there are unforeseen health problems that have arisen, and will continue to arise that can cause problems to the innocent traveler. Therefore, as those responsible for setting up itineraries and tours, we must be ready to implement any and all emergency plans related to health problems. "2o Million Americans travel internationally every year...At my business we organize and lead 120 tours a year every year for the last twenty...and we've dealt with the understandable concerns of loved ones..." Much of the concern may be about possible acts of terrorism, especially in crowded areas as well as some of the less-traveled hinterlands of overseas nations. To really bring the health problem current, as this memo is written (Feb. 21, 2000) an Associated Press report in newspapers mentions a new "Mad Cow" disease outbreak in France. This is "the seventh since the beginning of the year...Authorities have said that new cases of mad cow disease will break out in France until 2001, five years after stringent prevention measures were taken, which has an average incubation period of five years.""
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Las Vegas and Waikiki, 2005.
A comparison of the American regions of Las Vegas and Waikiki.
1,258 words (approx. 5.0 pages), 6 sources, MLA, $ 42.95
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Abstract
Although one is in the middle of the desert and the other on an island in the middle of the sea, Las Vegas and Waikiki draw visitors and new residents year-round. This paper explains that in spite of their diverse geographical locations, both are American cities with a rich ethnic diversity and a strong tourism industry. Both American cities share similar appeals: Waikiki, which is a district of Hawaii's capital Honolulu, has year-round mild and sunny weather, although Las Vegas, Nevada gets much colder in the winter than Honolulu does.
From the Paper
"Tourists are drawn to these cities for fun as well as sun, for both areas boast a number of world-class four and five-star resorts as well as lively nighttime entertainment. Las Vegas draws people for its gambling casinos, and Waikiki for its beaches, but both cities are famously fun. People and families that are considering relocation would take into account more than just nightlife, however. Weather, cost of living, and other factors impact the selection of a new home. Las Vegas and Honolulu have similar median household incomes. However, Honolulu is one of the most expensive cities in America in which to live, with a cost of living index that ranks fourth in the nation. Las Vegas has a lower cost of living in general. Both cities have a relatively low rate of unemployment, but Las Vegas also has a better job growth rate than Honolulu. In spite of some differences in cost of living and local economies, Honolulu and its world famous beach Waikiki shares much in common with Las Vegas and its world famous casinos. Both Waikiki and Las Vegas make excellent vacation spots, and although Las Vegas might be a cheaper place to which to move or start up a business, the desert city lacks the beach culture, lush flora and fauna, and unique ethnic makeup of Hawaii.'
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Chinese Culture, 2005.
A brief examination of Chinese business and social culture.
1,014 words (approx. 4.1 pages), 4 sources, MLA, $ 35.95
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Abstract
This paper provides a quick look at basic Chinese culture for a traveller or businessman. It explains that Chinese customs are rooted in thousands of years of tradition. Therefore, etiquette is socially ingrained and in many instances, immutable. The writer points out that a foreigner who stays in China for any length of time or who hopes to do business with China should be respectful and observant of Chinese manners.
From the Paper
"Chinese thinking styles have been found to be different from Western style of thinking. A study of Chinese corporate executives by Francesco Sofo and Ting Wang showed that the Chinese subjects showed a "high" style of thinking, characterized by analysis and critique: Chinese people will not immediately agree to an issue before thinking about it carefully and questioning all possibilities. Blind faith is not common. Similarly, Chinese executives enjoy implementing plans and creating rules, as long as their social position requires it. Because Chinese culture is hierarchical, it is important for people to be aware of and respectful of different roles and levels of power. Moreover, Chinese culture is less individualistic than American culture; personal progress is never placed above the progress of the organization. Chinese people generally frown upon open displays of anger or any other strong emotion and are indirect in their modes of communication. Directly insulting a person is one of the strongest taboos; "losing face" is an insult to a person's honor and integrity."
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The Tourism Industry, 2005.
This paper discusses the current global trends in the external environment that are likely to pose a significant threat to the development of tourism.
2,625 words (approx. 10.5 pages), 10 sources, APA, $ 79.95
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Abstract
This paper explains that the monopoly of the top five tourism destinations of France, Spain, the United States, Italy and China is being challenged by over thirty other countries located in Asia such as Malaysia, Africa such as Mauritius, the Middle East such as the United Arab Emirates, South America such as Cuba and the newly independent countries in Europe such as Azerbaijan, Croatia, and Uzbekistan. The author points out that the most significant macro-economic trend, which began in the 1990s, is globalization. The paper stresses that rapid and unplanned tourism development is resulting in destroying the beauty and ecological balance of many a natural habitat, which means that the tourism industry is rather irresponsibly destroying one of its own key capital assets.
Table of Contents
Competitive Trends
Macroeconomic Trends
Environmental Issues
Leveraging Strengths to Overcome Key Threats to Global Tourism
From the Paper
"The World Tourism Organization estimates that there were 694 million international tourist arrivals in 2003, and that international tourism receipts totaled $514 billion in 2003. These figures indicate the importance of tourism to the global economy and more important, the efforts that are being made to encourage its growth. In fact, the investment of money, time, and effort in tourism is not surprising considering that tourism represents approximately 7 percent of worldwide exports of goods and services, occupying the fourth position after exports of chemicals, automotive products and fuels."
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