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Brand Health Audit Exercise, 2008.
This paper discusses a brand health audit exercise of the Research in Motion (RIM) brand.
1,935 words (approx. 7.7 pages), 2 sources, MLA, $ 61.95
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Abstract
In this article, the writer discusses that analyzing Research in Motions' brand using the ten points as defined by Kevin Keller illustrates how the PDA, cellular phone, software and services company has continually enhanced and clarified their messaging to stay relevant to their target audiences and customers. The writer notes that Blackberry faced a significant public relations challenge due to well-known cases of addiction to e-mailing; text messaging and cell phone use the device has been attributed with creating. The writer discusses that called the "crackberry" by critics, RIMs' challenge is to continually keep the brand seen as valuable and useful for the busiest of working professionals. Blackberry's initial branding efforts began relying on the technological aspects of the pagers, cell phones and Internet-ready devices and encouraged widespread adoption by creating a mystique of the Blackberry being a time management tool. The writer concludes that RIM has re-invented itself from a branding standpoint and is in the process of re-inventing its brand to be a device for keeping work and life in balance in addition to exerting more control over ones' life.
Outline:
Abstract
Analyzing Research in Motions' Brand
Brand Excels at Delivering the Benefits Customers Truly Desire
The Brand Stays Relevant
The Pricing Strategies is Based on Consumers' Perceptions of Value
The Brand is Properly Positioned
The Brand is Consistent
The Brand Makes Use of and Coordinates a Full Repertoire of Marketing Activities to Build Equity
The Brand's Managers Understand what the Brand Means to Consumers The Brand is Given Proper Support, and that Support is Sustained Over the Long Run
The Company Monitors Sources of Brand Equity
Summary and Recommendations
References
From the Paper
"In analyzing the RIM brand according to the ten attributes as defined by Keller (2000) the transition the company made away from being purely technologically driven to re-defining their identity based on the young, upwardly mobile C-level executives, company founders, and industry leaders to recapture the mystique that tuned to disdain was a complex branding strategy to implement. The need for creating an entirely new strategy for showing how the Blackberry didn't always have to lead to exceptional career performance but could also be relied on for a work/life balance for its users is also now an objective. Breaking the Crackberry reputation by showing highly successful customers and providing insights into their interesting, passionately-lived lives that also have work/life balance have created an entirely new set of values for the RIM brand as a result. Each attribute of the branding scorecard is now assessed given the transition RIM made from basing their brand purely on technology to one embracing the unique aspects of their customer base."
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Marshall McLuhan, 2008.
Explores the ideas of Marshall McLuhan about communications.
1,595 words (approx. 6.4 pages), 5 sources, MLA, $ 52.95
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Abstract
This paper explains that Marshall McLuhan's basic message is that how one communicates is as important, if not more important, as what is being communicated. The paper looks at McLuhan's belief that the most effective means of persuasion shifts with each differing epoch according to the prevailing technology. The paper also points out that the vast communication changes, which the Internet has brought about in a relatively short time, shows how powerful such technological changes can be.
From the Paper
"McLuhan's statement about the medium shows that we are shaped by the technologies we use and by the way, those technologies extend our perceptions outside the body. Abram follows Husserl and Merleau-Ponty and accepts the notion that perception is participation. If this idea is extended to consciousness as such, it could lead to the conception of the all encompassing interconnected consciousness, which McLuhan also discusses as he finds that our technologies link us in unforeseen ways."
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Internet Application Management: eBay, 2008.
An exploration of the changing dynamics of e-business, focusing on eBay's transformation into a global mainstream shopping destination, and the keys to its success.
3,725 words (approx. 14.9 pages), 10 sources, APA, $ 102.95
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Abstract
This paper gives an overview of eBay's e-business and sums up its global and financial achievements. The author discusses the current changes which have been made to eBay's website and business model in response to the changing economic climate and shifts in customer behavior. The writer concludes by listing the areas on which eBay needs to focus in order to be ready for the increased pace of 21st century e-business and expand their market even further.
Table of Contents:
Abstract
Purpose of the Report
Background of the Company
Discussion of Current Business Issues
Research Findings on the internet topic chosen: E-business
Recommendations of the strategic implications of the topic chosen for the Executive Management Team
Exhibit -I
Exhibit -II
Exhibit -III
Exhibit -IV
From the Paper
"Of late, the Internet has been the single most ineffaceable inflexion point in business history. While the first phase of the Internet corresponded with the dawn of the World Wide Web 20 years back, the second phase was marked by the building of successful companies operating businesses through the Internet within a comparatively short time span. Nevertheless, the achievements of these survivors, most remarkably eBay.com and to some extent amazon.com, helped in ushering the second wave of the Internet. Because of ubiquitous access to the Internet, it has helped in the creation of the possibility of a completely new business model by supporting a varied and level-playing field. Since the world is at the threshold of the third wave of the Internet, progressive businesses perceive that the emerging business model cashes in on the Internet as the first ever-present data network which is capable of linking together suppliers, customers and their trading partners in an unprecedented manner, viz. dynamically and in real-time 24x7."
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Electronic Health Information Security, 2008.
A review of the security aspect and risks involved in electronic computer systems.
1,297 words (approx. 5.2 pages), 5 sources, APA, $ 43.95
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Abstract
The paper relates that computer technology evolved from large mainframe computers, programmed with punch cards and
occupying entire rooms, to desktop computers, portable laptops etc.. Processing power has increased exponentially, and microchip technology now enables watches and toys, to surpass the computing power of the computers that NASA used for the Apollo program. This rate of progress will continue, with processing power increasing steadily, reaching the limit of microchip technology. The paper highlights the threats to computer networks and elaborates on them. It also comments that in spite of all this progress in technology, persons employed in the industry are sometimes not aware of the consequences of failing to safeguard the information in a manner commensurate with its value and the risks associated with its unauthorized disclosure.
Outline:
External Threats to Electronic Healthcare Information
Internal Threats to Electronic Healthcare Information
Physical Loss of Electronic Healthcare Information
Conclusion
From the Paper
"In 1995, the World Wide Web launched the modern era of electronic
communications, and with it, the need to secure sensitive data to multiple forms of theft and unauthorized access. Shortly thereafter, with health insurance fraud, identity theft, and white-collar crimes against business organizations like mortgage fraud at the top of
the list of growing crimes by the last decade of the 20th century, federal legislation went to effect in 1996 in the form of the Health Insurance Portability Act (HIPAA) that, as part of its comprehensive administration of employment health insurance benefits, also tightened measures to maintain the privacy of patient information throughout the healthcare system. "
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Telecommuting's Long-Term Impact on Employees, 2008.
A research paper on the impact of telecommuting on job satisfaction.
10,992 words (approx. 44.0 pages), 23 sources, MLA, $ 217.95
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Abstract
This paper examines the telecommuting sector of the working public. The paper evaluates a series of seven hypotheses that specifically focus on the implications of teleworkers' Internet use levels. Specifically, the paper looks at why workers choose to telecommute in the context of their work/life balance objectives as well as what aspects of telecommuting jobs contribute or detract from job satisfaction. In addition, the paper attempts to validate that the Internet has become equally balanced as a media source relative to television and newspaper in the context of a telecommuters' use to stay informed.
Outline:
Introduction
Statement of the Problem
Implications of Work/Life Balance on Telecommuting
Purpose of the Study
- Needs Fulfillment Theory
- Judgment Theories of Job Satisfaction
Telecommuting
Telecommuter Profile
Job Satisfaction and Telecommuting
Job Satisfaction, Telecommuting and Autonomy
Hypotheses
From the Paper
"From the studies completed of telecommuters' demographics, a polarity is beginning to emerge of remote workers who are members of this trend. Of the 20.7 million employees worked at home at least one day of the cited year according the U.S. Bureau of Labor Statistics (2005), the challenge of demographic research is to discover through research the demographic segments of the most frequent telecommuters. While the definition of a telecommuter demographic model or taxonomy has not been specifically defined in previous research, there are dozens of studies that attempt to define telecommuters demographically. Bailey and Kurland (2002), and other researchers have been quick to define the traditional demographic segmentation criteria to telecommuters while Ford and Butts (1991) have proposed from their research that the polarity of telecommuting demographics are comprised of professional jobs requiring highly unique skills and insights on the high end, and routine, high quantity tasks that require little training or expertise on the low-end."
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Booking Online Beach House Rentals, 2008.
An assessment of the vacation rental industry online with specific reference to beach vacation rentals.
1,551 words (approx. 6.2 pages), 7 sources, APA, $ 50.95
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Abstract
The paper is a research paper focused on assessing the vacation rental industry online and specifically beach vacation rentals. The paper identifies the major company concerned as being Homeaway.com and states that there are two types of business models: (1) classified listing and (2) wholesale marketing.. The study specifically discusses the beach vacation rental industry in the Caribbean, Mexico, Hawaii, and the United States.
Outline:
Introduction
Vacation Beach Rental Industry
Beachhouse.Com
Industry Report: Travel & Tourism Trends
Escapia
Summary and Conclusion
From the Paper
"Visitors to the BeachHouse.com website are able to search by state, price or number of bedrooms. BeachHouse.com provides detailed descriptions with accompany photos, rates, policies and as well the owner's websites can be assessed for checking availability. A Google search reveals that BeachHouse.com is number 2 in Google's Vacation Rentals Directory. The work of Rives (2006) entitled: "More Tourists Visiting N.C." states that North Carolina tourist spending "increase 4.9 percent" in 2004 and expected to gain another 5% in increases in the following year of 2005. In the coastal town of Southport Supply can barely meet demand as over the past two years those wanting to buy vacation homes on the coast has increased 30%. Stated is: "The market has just gone crazy...everyone wants to have a second home on the beach." (Rives, 2006) The work entitled: "Vacation Rentals: Right for You?" states that of the homes purchased in 2006, 30 percent of these were vacation homes. The advantage of renting a backhouse instead of a hotel room is that the vacationer has more space for less money. A 2002 industry report of recreational goods rental states that in 2002 there were 1,812 establishment with a revenue of 560.501 million. "
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Cryptographic File Systems in Windows NT, 2008.
This paper is a research proposal for evaluation of crytographic file systems in Windows NT.
1,600 words (approx. 6.4 pages), 3 sources, MLA, $ 52.95
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Abstract
This proposal discusses the pervasive adoption of virtual private networks (VPNs) as requiring more organizations to integrate systems, data warehouses and compute-intensive processes together to ensure remote employees, managers, suppliers, and customers have access to the information they need. In many IT architectures the need to integrate with the Windows NTFS Version 3.0, also called the Encrypting File System (EFS) and VPN architectures is becoming commonplace. The intent of this research proposal evaluates the performance of Windows NT-based servers running the NTFS 3.0 with full EFS functionality enabled in a series of benchmarks that replicate actual employee, supplier, and customer work processes. The NetIO and NAS performance benchmarks are used as the basis of comparison.
Outline:
Synopsis
The Role of NTFS 3.0 in the Windows NT Architecture
Technical Comparative Analysis of IPSEC vs. SSL-based VPN
Summary
From the Paper
"Comparing the protocols relative to the topologies supported security models used for both session authentication and confidentiality are critical to the security of both IPSEC and SSL-based VPNs. In addition, the major differences in how Quality of Service (QoS) and Service Level Agreements (SLAs) are managed are also highly dependent on the configuration of EFS with both IPSEC and SSL protocols in a VPN environment. The scalability aspects of each protocol are also compared in Table 1 below, in addition to both site-to-site and remote access support from a management perspective is included.
"Provisioning and service deployment as part of VPN management is also included in Table 1. Differences in VPN Client support and transparency are also profiled. Table 1, Technical Analysis of Differences between IPSec and SSL highlight the differences on each of these technical dimensions. The key differences center on scalability and transparency to the user. Scalability of SSL is entirely dependent on the underlying Internet traffic, while in IPSec, through optimized routing of point-to-point connections including the use of algorithms are used to maximize speed."
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IT Matters, 2008.
An analysis of the content of and the responses to Nicholas Carr's 2003 article, "IT Doesn't Matter."
1,206 words (approx. 4.8 pages), 5 sources, MLA, $ 41.95
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Abstract
This paper discusses Nicholas Carr's 2003 article, "IT Doesn't Matter." It describes Carr's analysis of the progression of information technology (IT) in organizations and his arguments that this technology follows the same evolution as previous major innovations, such as electric power and the railroads. The paper then discusses the pro and con responses that he received to his article.
From the Paper
"Recently, Coldwell Banker received an innovation award for its inventive use of the virtual world of Second Life. Instead of using the web's infrastructure in its usual fashion, the real estate company went a step further. As a pilot test, the New Jersey company decided to put one of its houses for sale--a $3.1 million Seattle estate--on Second Life and allow avatars worldwide the opportunity to take three-dimensional tours through the property. It is even possible to open up the house's back door and see the beautiful view of the mountains. In the first week, 3,500 people took a tour of this house. No one ran to the real estate agent to buy the house. However, that is not the point. The fact is that these 3,500 individuals (and some of them perhaps even potential buyers) were able to "see" the inside of a house they would have never dared to visit in real life. With the success of this IT project, in the future Coldwell will surely be offering 3-D tours of many other homes for sale."
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Globalization and Nuclear Terrorism, 2008.
This paper looks at the increasing risk of nuclear terrorism in a flat world.
767 words (approx. 3.1 pages), 4 sources, MLA, $ 27.95
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Abstract
The writer looks at globalization in a flat world as described by Thomas Friedman who outlines a situation that is even more dangerous than a time when only nation states had access to nuclear technology. In this article, the writer discusses that today, geopolitical conflicts based in ideological differences combined with the economic realities of globalism have given rise to a situation where the destructive power of nuclear weapons may soon no longer be confined to nation states. The writer maintains that it is a problem of such proportions and magnitude that its importance dwarfs the relative importance of nearly every other conceivable problem. The writer concludes that there are grave consequences of failing to control the global economy more effectively and of failing to increase our financial assistance to those regions where poverty rather than ideological sympathy for terrorists, motivates cooperation between those with access to nuclear material and those who wish to attack the United States.
Outline:
Background and History of the Problem
From the Paper
"The Cold War bankrupted the Soviet Union by demanding so much economic investment that ordinary Russian citizens lived a perpetual life of extreme deprivation. Even the vast Russian military eventually was unable to pay many of its career soldiers and the many scientists and technicians responsible for safeguarding its nuclear facilities and materials. Since the end of the Cold War in 1990, many of its nuclear facilities have been shut down, but not reliably secured. As a result, vast amounts of highly enriched Uranium is susceptible to theft for sale on the international black market. Even the nuclear scientists and technicians still employed in the Soviet Union earn significantly less than what would be considered minimum wage in this country and therefore, have tremendous incentive to use their access to nuclear materials to supplement their incomes. "
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Girls and Computer Gaming, 2008.
Looks at girls and the computer gaming industry from both a feminist and a marketing perspective.
8,585 words (approx. 34.3 pages), 35 sources, MLA, $ 181.95
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Abstract
This research paper focuses on the significant gender discrepancy in the amount and form of computer use. The writer points out that, as the general public acknowledges that in order for children and youth to participate in this new and quickly changing technical world, they must have a certain degree of interest, comfort and competence in computer use. It is, therefore, the responsibility of society to ensure that girls are just as competent as their male peers in computer use. The paper then attempts to determine the reason for the gender difference in computer games and what changes are required to enhance girls' computer literacy.
Table of Contents:
Introduction
Feminism and Computer Games
Girls vs. Boys Computer Gaming Interest and Usage
Computer Games for Girls
Marketing Girls' Computer Games
Game Playing Statistics
Conclusion
From the Paper
"The impact of these social constructions is very real. They are part of a connection that exists between computer games and later interest and skills in technology that begins even before adolescence and continues throughout a person's lifetime that deals specifically with the gender issue. Females are socialized away from game play, which leads to a self-fulfilling prophesy for technology use: Girls who do not play become women who do not use computing technology or go into the computing fields of endeavor."
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